HERO is more than a pet product line, it's a movement. HERO is a brand for shelter and rescue dogs to wear proudly. It's a vehicle to drive awareness for the 2-3million dogs that don't make it out of shelters every year, giving them a chance. 

 

 

The HERO process

  1. Outfit your dog with HERO gear. 
  2. 10% of every sale is donated back to rescue organizations that need money for food, foster homes, and medical care. 
  3. Take your dog's photo wearing HERO gear and post it to your social media channels -- tagged with the hashtag #herodog
  4. In public, when somebody asks "what's a HERO dog?" (after seeing their collar/leash), proudly tell your dog's success story and how they've impacted your life. 
  5. Over time, more and more people will recognize HERO as a badge of honor, raising awareness for these amazing animals and inspiring others to adopt their very own HERO dog. 
 

Products for pets and people. 

HERO collar in green

HERO collar in green

HERO Collars and Leashes 

A full line of collars and leashes for shelter and rescue dogs. Designed to be bright and recognizable, the HERO brand was created to be a badge of honor for rescue dogs and a conversation starter for their guardians.


The Hero Mutts With Wiggle Butts -- Children's Book

The Hero Mutts With Wiggle Butts -- Children's Book

The HERO Mutts with Wiggle Butts 

This children's book is the perfect introduction to the world of rescue dogs, how people (and dogs) that are different can (and should) love each-other equally. 


Our dream is that someday, dogs don’t need products like HERO.
— Amber Rhodes, Founder