The HERO team is rooted in the rescue dog world and are social entrepreneurs. They have deep experience in creating and growing meaningful companies, building brand advocacy, and connecting people, passion and mission.
After years of volunteering with shelter dogs all across the midwest, we needed to do something more. These dogs need help, they need volunteers, they need love, they need foster homes, but the thing we heard over and over again from people outside the rescue industry was "I had no idea this was a problem" -- they needed a bigger voice.
The HERO team has experience working with some of the world's biggest brands (Starbucks, Purina, United Health Care, Mayo Clinic). They understand the power of a brand and the effect that it can have in raising awareness, creating preference, and building advocacy. The mission with HERO is to do just that for rescue dogs.
- Animal advocate
- World's best dog mom
- Social entrepreneur
- PETA's sexiest vegetarian next door '09
- Owner of Modern Life Photo
- Lobbied on capitol hill for animal rights